All workBrand identity · Packaging · Content system

Brand identity · Packaging · Content system

GRIPPY — From product concept to a complete brand identity.

A friendly, responsible identity for an anti-slip gel: a rounded wordmark, a soft palette, an expressive mascot, packaging and a content system that speaks Portuguese, Spanish and English.

Disciplines: Brand identity, packaging, content
Languages: Portuguese, Spanish, English
Deliverables: Identity, mascot, carton, social templates
Note: Mockups are concept visuals

The brief and audience

GRIPPY is an anti-slip gel for compatible ceramic, stone and mineral surfaces. The brand needed to feel friendly and reassuring without dramatising falls or making promises the product documentation doesn’t support.

It speaks to two audiences: people looking after their own homes, and the teams who look after shared spaces — so the same identity has to work on a bathroom shelf and in a meeting with a facilities team, in Portuguese, Spanish and English.

Visual identity

A rounded lowercase wordmark and a soft palette of navy, mint, blue and coral on ivory. Navy carries text and the logo, mint and ivory set the backgrounds, and coral is kept for small details, like the mascot’s soles.

Marinho#203449 · Text and logo

Menta#79C9B8 · Backgrounds and identification

Azul Grippy#4562B4 · Mascot body

Coral#EF8B78 · Soles and small highlights

Marfim#FAF7F0 · Main background

Branco#FFFFFF · Eyes and breathing space

Confiança a cada passo.

Headlines · Arial Rounded MT Bold

Clear, direct sentences with one idea per message and one main call to action.

Body text · Arial

Pattern, stickers and website graphics designed as supporting elements for digital use.

A mascot with a range of expressions

Main expression

The official open smile, used on the packaging and as the brand’s default face.

All five expressions are drawn from the same outlines, so the character stays consistent wherever it appears.

Packaging

GRIPPY carton in perspective, ivory top and mint base, with the mascot on the front — Carton design, shown as a 3D render.

Front panel: product name, mascot and three benefit icons.

The carton puts the mascot at the centre and keeps the information simple: the product name, three icons and the weight. It was designed for a 300 g box measuring 120 × 60 × 210 mm.

Social and digital applications

Concept image of a GRIPPY carton on a bathroom ledge at home — Home context. A concept visual, not a real installation or customer.

Concept image of a GRIPPY carton on a desk during a meeting — Presentation to a facilities team. A concept visual — it doesn’t show real use or approval.

GRIPPY teaser post: Vem aí um novo passo, with the mascot peeking over mint blocks — Teaser post artwork — “Vem aí um novo passo” (“A new step is coming”).

Concept image of stacked GRIPPY cartons against a teal background — Campaign concept visual.

Multilingual communication

PT-PT

Cordial and direct — “Fale connosco”, “casa de banho”, “equipa”.

Confiança a cada passo.

ES-ES

Natural and close, using “tú”; it can shift to “usted” for institutional proposals.

Confianza en cada paso.

Simple international English, without regionalisms or forced literal translations.

Confidence in every step.

Each language has the same six templates — four posts and two stories — so a campaign can run in parallel across markets while still sounding natural in each one.

Deliverables

Logo and variations (with and without tagline, navy, white)
Colour palette with RGB and CMYK values
Mascot with five expressions
Carton design and benefit icons
Six social templates in each of PT, ES and EN
Tone-of-voice guide and message bank in three languages
Tile patterns, stickers and website graphics
Concept mockups for home and professional contexts